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| Criterion |  UX Research Empathy Mapping |  Innovation Brainwriting |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min | 15-30 min | 45–90 min |
Participantsdifferent | 4-8 | 3-12 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Idea sheets, Expanded concepts, Prioritized list | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | BrainstormingCollaborationInclusionIdeas | SynthesisQualitativeRoot cause |
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