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| Criterion |  UX Research Empathy Mapping |  Innovation Brainstorming |
|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitysame | Low | Low |
Timedifferent | 30–60 min | 30-60 min |
Participantsdifferent | 4-8 | 4-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Idea pool, Theme clusters, Shortlist |
Tags1 shared | SynthesisQualitativeWorkshop | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
