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| Criterion |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |  UX Research Surveys |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min | 45–90 min | 3-14 Tage |
Participantsdifferent | 4-8 | 3-10 | 50+ |
Formatdifferent | Workshop | Workshop | Async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas | Survey Results, Charts, Segment Insights |
Tagsno overlap | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause | QuantitativeResearchValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
