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| Criterion |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |  Innovation Reverse Brainstorming |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min | 45–90 min | 30-60 min |
Participantsdifferent | 4-8 | 3-10 | 3-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause | BrainstormingIdeationCreativityRisk |
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