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Criterion
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
MediumMediumHigh
Timedifferent
Wochen bis Monate1-2 TageMehrere Wochen
Participantsdifferent
3-12Based on research question2-6 researchers plus sample
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Problem Statement, Solution Options, Prototypes, Deliverables per PhaseFindability Metrics, Path Analysis, Revised IADesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
ProcessDivergenceInnovation
Information architectureNavigationFindability
OutcomesInnovationResearchQuantitative
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
First-click Testing method illustration showing its working structure
UX Research
First-click Testing