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| Criterion |  Operations DMAIC |  Growth Growth Experiment |
|---|---|---|
Purposedifferent | For a process problem with fluctuating performance, the method brings analysis and improvement into a disciplined sequence. It creates a framework in which numbers, causes, and control come together. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | High | Medium |
Timedifferent | 2-12 Wochen | 1-2 Wochen |
Participantsdifferent | 3-10 | 1-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Project Charter, Measurement Plan, Cause Analysis, Control Plan | Experiment card, Result summary, Next bet |
Tagsno overlap | Continuous improvementQualityProcess improvement | MarketingGrowthExperimentsLearning |
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