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| Criterion |  Operations DMAIC |  Innovation Brainstorming |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | For a process problem with fluctuating performance, the method brings analysis and improvement into a disciplined sequence. It creates a framework in which numbers, causes, and control come together. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | High | Low | Medium |
Timedifferent | 2-12 Wochen | 30-60 min | 1-3 h |
Participantsdifferent | 3-10 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Project Charter, Measurement Plan, Cause Analysis, Control Plan | Idea pool, Theme clusters, Shortlist | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | Continuous improvementQualityProcess improvement | BrainstormingIdeationCreativityWorkshopDivergence | IdeationInnovationCreativity |
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