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| Criterion |  Product Strategy DIBB |  Product Strategy SMART Goals |  Decision Making Pre-Mortem |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. |
Complexitysame | Low | Low | Low |
Timedifferent | 1-2 h | 15-30 min | 20–45 min |
Participantsdifferent | 2-8 | 1-8 | Small cross-functional group |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | SMART Goal, Measurement Note, Deadline | Risk list, Mitigation plan, Assumption log |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | GoalsPlanningMeasurementAlignment | RiskDecisionFailurePlanning |
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