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| Criterion |  Product Strategy DIBB |  Product Strategy SMART Goals |  Decision Making Force Field Analysis |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitysame | Low | Low | Low |
Timedifferent | 1-2 h | 15-30 min | 45-90 min |
Participantsdifferent | 2-8 | 1-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | SMART Goal, Measurement Note, Deadline | Force Field Map, Change Levers, Risk Notes |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | GoalsPlanningMeasurementAlignment | ChangeDecisionStrategy |
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