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| Criterion |  Product Strategy DIBB |  Product Strategy SMART Goals |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitysame | Low | Low | Low |
Timedifferent | 1-2 h | 15-30 min | 45-90 min |
Participantsdifferent | 2-8 | 1-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | SMART Goal, Measurement Note, Deadline | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | GoalsPlanningMeasurementAlignment | AssumptionsRiskDecisionDiscovery |
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