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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumHigh
Timedifferent
1-2 h1-2 h Setup, laufend1-4 Wochen
Participantsdifferent
2-82-81-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportAARRR funnel, Metric baseline, Experiment backlogExperiment results, Decision log, Learning summary
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
GrowthMetricsExperiments
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test