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| Criterion |  Product Strategy DIBB |  Growth Hooked Model |
|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitydifferent | Low | Medium |
Timedifferent | 1-2 h | Multiple workshops over several weeks |
Participantssame | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | GrowthBehaviorRetention |
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