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| Criterion | ![]() Product Strategy DIBB | ![]() Innovation Contradiction Analysis |
|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. |
Complexitydifferent | Low | Medium |
Timedifferent | 1-2 h | 60-120 min |
Participantssame | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | ContradictionsInnovationProblem solving |
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