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| Criterion |  Product Strategy DIBB |  UX Research Card Sorting |
|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitysame | Low | Low |
Timedifferent | 1-2 h | 20-45 min |
Participantsdifferent | 2-8 | Based on research question |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Content groups, Label set, IA hypotheses |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | Information architectureNavigationStructure |
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