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| Criterion |  Product Strategy DIBB |  Innovation Brainstorming |
|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitysame | Low | Low |
Timedifferent | 1-2 h | 30-60 min |
Participantsdifferent | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
