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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
MediumLowMedium
Timedifferent
1-4 Wochen1-5 Tage90-180 min initial, dann laufend
Participantsdifferent
5-20Nutzertraffic3-8
Formatdifferent
AsyncAsyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineInterest Metrics, Conversion Signal, Learning NoteKPI Tree, Owner List
Tagsno overlap
UX researchTrackingBehavior
ValidationExperimentsDemandGrowth
MetricsStrategyAlignmentMeasurement
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric