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| Criterion |  Innovation Design Thinking |  UX Research Surveys |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1 Tag bis mehrere Wochen | 3-14 Tage | 45–90 min |
Participantsdifferent | 4-10 | 50+ | 3-10 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Survey Results, Charts, Segment Insights | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | InnovationPrototypeResearch | QuantitativeResearchValidation | SynthesisQualitativeRoot cause |
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