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| Criterion | ![]() Innovation Design Thinking | ![]() Decision Making Pre-Mortem | ![]() Product Discovery Outcome-Driven Innovation |
|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | High | Low | High |
Timedifferent | 1 Tag bis mehrere Wochen | 20–45 min | Mehrere Wochen |
Participantsdifferent | 4-10 | Small cross-functional group | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Risk list, Mitigation plan, Assumption log | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | InnovationPrototypeResearch | RiskDecisionFailurePlanning | OutcomesInnovationResearchQuantitative |
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