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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play.
Complexitydifferent
HighMediumLow
Timedifferent
1 Tag bis mehrere Wochen1-3 h30-60 min
Participantsdifferent
4-102-83-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Problem Statement, Prototype, Test LearningsMorphological Box, Concept Combinations, Idea ShortlistRollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist
Tagsno overlap
InnovationPrototypeResearch
IdeationInnovationCreativity
BrainstormingIdeationCreativity
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming