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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
HighLowLow
Timedifferent
1 Tag bis mehrere Wochen30–60 min45–90 min
Participantsdifferent
4-104-83-10
Formatsame
WorkshopWorkshopWorkshop
Outputdifferent
Problem Statement, Prototype, Test LearningsEmpathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
InnovationPrototypeResearch
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews