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| Criterion |  Innovation Design Sprint |  UX Research Empathy Mapping |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | High | Low | Medium |
Timedifferent | 4-5 Tage | 30–60 min | 1-3 Tage |
Participantsdifferent | 5-8 | 4-8 | Internes Team |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | Design sprintPrototypeValidationInnovation | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis |
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