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| Criterion | ![]() Decision Making Decision Matrix | ![]() Business Strategy TOWS Matrix | ![]() Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-2 h | 45-90 min |
Participantsdifferent | 2-8 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | TOWS Matrix, Strategic Options, Priority Actions | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | StrategyAnalysisOptions | GrowthStrategyMarketPortfolio |
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