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| Criterion |  Decision Making Decision Matrix |  UX Research Personas |
|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitysame | Medium | Medium |
Timedifferent | 45-90 min | 1-3 Tage |
Participantsdifferent | 2-8 | Internes Team |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | ResearchCustomerSynthesis |
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