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| Criterion |  Decision Making Decision Matrix |  Product Discovery Outcome-Driven Innovation |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 45-90 min | Mehrere Wochen | 30-60 min |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | ICE Table, Top Idea List |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | OutcomesInnovationResearchQuantitative | PrioritizationScoringGrowthDecision |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
