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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumLowLow
Timedifferent
45-90 min45-90 min30-60 min
Participantsdifferent
2-83-104-12
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionLotus Diagram, Idea Themes, ShortlistIdea pool, Theme clusters, Shortlist
Tagsno overlap
DecisionCriteriaScoringTradeoffs
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingIdeationCreativityWorkshopDivergence
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming