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| Criterion |  Decision Making Decision Matrix |  Product Strategy DIBB |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-90 min | 1-2 h | 45–90 min |
Participantsdifferent | 2-8 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | DIBB document, Belief list, Bet list, Learning report | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | StrategyDecisionAssumptionsHypothesis | SynthesisQualitativeRoot cause |
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