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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
MediumHighHigh
Timedifferent
45-90 min4-5 TageMehrere Wochen
Participantsdifferent
2-85-82-6 researchers plus sample
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionPrototype, Test Findings, Decision RationaleDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
DecisionCriteriaScoringTradeoffs
Design sprintPrototypeValidationInnovation
OutcomesInnovationResearchQuantitative
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring