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| Criterion |  Decision Making Decision Matrix |  Innovation Crazy 8s |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-90 min | 8-15 min | 30-60 min |
Participantsdifferent | 2-8 | 1-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Sketch Set, Idea Shortlist, Direction Options | ICE Table, Top Idea List |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | BrainstormingSketchingSpeedDivergenceDesign sprint | PrioritizationScoringGrowthDecision |
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