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| Criterion |  Decision Making Decision Matrix |  Innovation Crazy 8s |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-90 min | 8-15 min | 30-60 min |
Participantsdifferent | 2-8 | 1-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Sketch Set, Idea Shortlist, Direction Options | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | BrainstormingSketchingSpeedDivergenceDesign sprint | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
