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| Criterion |  Decision Making Decision Matrix |  UX Research Card Sorting |  UX Research First-click Testing |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-90 min | 20-45 min | 1-2 Tage |
Participantsdifferent | 2-8 | Based on research question | 10-30 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Content groups, Label set, IA hypotheses | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | Information architectureNavigationStructure | UXNavigationFindabilityValidation |
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