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| Criterion |  Decision Making Decision Framing Workshop |  UX Research User Interviews |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 60-120 min | 30–60 min per interview | 90-180 min initial, dann laufend |
Participantsdifferent | 4-10 | 1 participant per interview | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Decision Frame, Decision Question, Criteria List, Evidence Plan | Interview Notes, Themes, Insight Summary | KPI Tree, Owner List |
Tagsno overlap | Decision framingAlignmentCriteriaOptions | QualitativeResearchCustomerDiscovery | MetricsStrategyAlignmentMeasurement |
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