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| Criterion |  UX Design Customer Journey Canvas |  Product Strategy Product Vision Board |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-2 h | 90-180 min initial, dann laufend |
Participantsdifferent | 3-10 | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Product Vision Board, Vision Statement, Assumptions and Validation Questions | KPI Tree, Owner List |
Tagsno overlap | JourneyCustomerService designCanvas | VisionCanvasStrategyAlignment | MetricsStrategyAlignmentMeasurement |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
