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| Criterion |  UX Design Customer Journey Canvas |  Business Strategy Ansoff Matrix |  Product Strategy Product Vision Board |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 45-90 min | 1-2 h |
Participantsdifferent | 3-10 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Ansoff Matrix, Growth Options, Risk Notes | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tagsno overlap | JourneyCustomerService designCanvas | GrowthStrategyMarketPortfolio | VisionCanvasStrategyAlignment |
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