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| Criterion |  Innovation Crazy 8s |  Business Strategy Ansoff Matrix |  Business Strategy PESTLE Analysis |
|---|---|---|---|
Purposedifferent | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 8-15 min | 45-90 min | 1-3 h |
Participantsdifferent | 1-10 | 2-8 | 2-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Sketch Set, Idea Shortlist, Direction Options | Ansoff Matrix, Growth Options, Risk Notes | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | BrainstormingSketchingSpeedDivergenceDesign sprint | GrowthStrategyMarketPortfolio | StrategyMarketAnalysis |
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