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| Criterion |  UX Research Contextual Inquiry |  Product Strategy KPI Tree |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 90-180 min initial, dann laufend | 1-2 h |
Participantsdifferent | 4-12 Beobachtungen | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | KPI Tree, Owner List | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | UX researchObservationContext | MetricsStrategyAlignmentMeasurement | AlignmentStakeholdersStrategyFacilitation |
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