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Criterion
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 Wochen45-90 min30-60 min
Participantsdifferent
4-12 Beobachtungen2-81-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Field Notes, Workflow Insights, Pain PointsAnsoff Matrix, Growth Options, Risk NotesABC Classification, Focus Rules, Control List
Tagsno overlap
UX researchObservationContext
GrowthStrategyMarketPortfolio
PrioritizationOperationsPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces