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| Criterion |  Product Discovery Context Canvas |  Facilitation Alignment Mapping |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 1-2 h | 30-60 min |
Participantsdifferent | 3-10 | 4-12 | 4-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Context canvas, Open questions, Shared context notes | Alignment Map, Open Issues, Decision Questions | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ContextFramingRequirementsCanvas | AlignmentStakeholdersStrategyFacilitation | BrainstormingIdeationCreativityWorkshopDivergence |
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