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| Criterion |  Facilitation Consensus Workshop |  UX Research Personas |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 Tage | 30–60 min per interview |
Participantsdifferent | 5-30 | Internes Team | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Consensus Clusters, Theme Titles, Priority Areas | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | FacilitationConsensusWorkshopAlignment | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery |
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