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| Criterion |  Delivery Communication Plan |  Delivery Shape Up |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 6 Wochen Cycle + 2 Wochen Cool-Down | 30-60 min |
Participantsdifferent | 2-6 | 2-4 pro Pitch | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | PlanningDeliveryAutonomy | BrainstormingIdeationCreativityWorkshopDivergence |
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