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| Criterion |  Delivery Communication Plan |  Product Strategy Impact Mapping |  Product Strategy Counter Metrics |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 45-90 min | 30-60 min |
Participantsdifferent | 2-6 | 3-8 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Impact Map, Outcome Hypotheses, Delivery Options | Counter Metric List, Guardrail Definitions |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | OutcomesStrategyBehaviorPlanning | MetricsMeasurementStrategyExperiments |
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