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| Criterion |  Delivery Communication Plan |  Innovation Crazy 8s |
|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitysame | Low | Low |
Timedifferent | 45-90 min | 8-15 min |
Participantsdifferent | 2-6 | 1-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | BrainstormingSketchingSpeedDivergenceDesign sprint |
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