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| Criterion |  Operations Change Analysis |  UX Research Personas |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 45-120 min | 1-3 Tage | 30–60 min per interview |
Participantsdifferent | 2-6 | Internes Team | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Change Matrix, Cause Hypotheses, Validation Questions, Action List | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ChangeRoot causeTroubleshootingComparison | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
