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Criterion
Paper illustration for Change Analysis.
Operations
Change Analysis
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitysame
MediumMediumMedium
Timedifferent
45-120 min1-3 hMultiple workshops over several weeks
Participantsdifferent
2-61-52-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Change Matrix, Cause Hypotheses, Validation Questions, Action ListFunnel report, Drop-off analysis, Optimization hypothesesHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
ChangeRoot causeTroubleshootingComparison
AnalyticsConversionGrowth
GrowthBehaviorRetention
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram