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| Criterion |  UX Research Card Sorting |  UX Research Tree Testing |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 20-45 min | 1-2 Tage | 30-60 min |
Participantsdifferent | Based on research question | Based on research question | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA | ICE Table, Top Idea List |
Tagsno overlap | Information architectureNavigationStructure | Information architectureNavigationFindability | PrioritizationScoringGrowthDecision |
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