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| Criterion |  UX Research Card Sorting |  Business Strategy SWOT Analysis |
|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitysame | Low | Low |
Timedifferent | 20-45 min | 30-60 min |
Participantsdifferent | Based on research question | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | SWOT matrix, Strategic options, Action list |
Tagsno overlap | Information architectureNavigationStructure | StrategyAnalysisMarketPositioning |
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