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| Criterion |  UX Research Card Sorting |  UX Research Surveys |  Business Strategy 5-Minuten VC-Check |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 20-45 min | 3-14 Tage | 5-15 min |
Participantsdifferent | Based on research question | 50+ | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Survey Results, Charts, Segment Insights | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step |
Tagsno overlap | Information architectureNavigationStructure | QuantitativeResearchValidation | StartupValidationCompetition |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
