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| Criterion |  UX Research Card Sorting |  UX Research Surveys |  Innovation Design Sprint |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 20-45 min | 3-14 Tage | 4-5 Tage |
Participantsdifferent | Based on research question | 50+ | 5-8 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Survey Results, Charts, Segment Insights | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | Information architectureNavigationStructure | QuantitativeResearchValidation | Design sprintPrototypeValidationInnovation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
