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| Criterion |  UX Research Card Sorting |  Facilitation Storytelling |
|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitydifferent | Low | Medium |
Timedifferent | 20-45 min | 45-120 min |
Participantsdifferent | Based on research question | 1-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | Information architectureNavigationStructure | CommunicationNarrativeStakeholdersFacilitation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
