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| Criterion | ![]() UX Research Card Sorting | ![]() Product Discovery Solution Interview | ![]() UX Research Surveys |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20-45 min | 30-60 min je Interview | 3-14 Tage |
Participantsdifferent | Based on research question | 5-10 Interviews | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Content groups, Label set, IA hypotheses | Solution Feedback, Objection List, Validation Notes | Survey Results, Charts, Segment Insights |
Tagsno overlap | Information architectureNavigationStructure | ValidationInterviewsPrototype | QuantitativeResearchValidation |
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