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| Criterion |  UX Research Card Sorting |  Product Discovery Pretotyping |
|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. |
Complexitysame | Low | Low |
Timedifferent | 20-45 min | Stunden bis wenige Tage |
Participantsdifferent | Based on research question | 1-4 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision |
Tagsno overlap | Information architectureNavigationStructure | ValidationDemandMVP |
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